Category: Tips for Schools

School marketing keeps shifting underneath our feet. Parents research differently each year, new channels emerge, and the gap widens between

Parents rarely consider just one school. Most shortlist three to five, visit several, and compare them on everything from results

School open days have changed permanently. What began as a pandemic necessity has matured into a genuine strategic choice: most

Most families don’t apply on the day they visit. They go home, compare notes with the other schools they’ve seen,

An open day can be the moment a family falls in love with your school — or the moment they

Open days consume staff time, marketing budget and leadership attention. Yet many schools judge them on how the day felt

Before most parents contact a school, they have already formed an opinion of it. They have compared websites, read Google

A well-run open day can tip a family’s decision in your favour; a disorganised one can undo months of marketing.

Even an outstanding open day will underperform if the right families never hear about it. Parents now do most of

An open day is often the single most persuasive moment in a family’s decision-making process — and for an independent